Adobe has announced own AI Image Generator, which is being released as part of a “family of creative generative AI models” called Adobe Firefly generative AI beta. The initial launch include two tools that utilize these models. One of the tools, similar to DALL-E and Midjourney, enables users to enter a prompt and receive an image in return. The other generates stylized text, resembling AI-powered WordArt.
Firefly is currently in beta and accessible only via a website, But Adobe intends to integrate generative AI tools tightly with its suite of creative applications, including Photoshop, Illustrator, and Premiere.
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What is AI Adobe Firefly
Adobe introduced a new series of AI models: Adobe Firefly generative AI, which primarily focus on generating images and text effects. By providing innovative ways to ideate, create, and communicate, Firefly is expected to enhance creative workflows considerably. The introduction of Firefly builds on Adobe’s four-decade legacy of producing cutting-edge technology that empowers people to bring their creative ideas to life, just as they imagine them.
Adobe’s Firefly is a similar to DALL-E 2 and Stable Diffusion. However, Firefly aims to deliver more consistent results. Most people use vague, imprecise prompts such as “word soup.” To achieve good results with Stable Diffusion, users often have to add buzzwords to their prompts. For example, by including phrases like “4K,” “trending on artstation,” “hyper-realistic,” “digital art,” and “super detailed,” users can improve their results.
Firefly takes a different approach. Users select the overall look and feel of the generated image from drop-down menus and buttons. Users can enter a prompt like “batman riding a scooter” and choose from various options to adjust the image’s appearance. Additionally, the images don’t regenerate each time a new style is chosen, which means that users can experiment with different looks without altering the image’s content. Firefly is designed to be much more user-friendly than other generative gen 2 AI applications.
In addition to creating images, Firefly can also generate text effects. For example, how Adobe Firefly generative AI could render the word “Firefly” with “many fireflies in the night, bokeh effect,” showcasing how generative AIs can complement other forms of art and design.
Currently in beta and without any set pricing.
Adobe Firefly’s AI generation capabilities
The first beta version of Firefly’s model allows users to generate extraordinary new content using everyday language. However, Firefly’s potential extends far beyond its current capabilities. Check out some of the possibilities below.
Fast and limitless creative options.
Firefly is preparing to integrate context-aware image generation, which will enable users to experiment with any concept easily and quickly. This will save countless hours by allowing users to instantly add what they imagine to their compositions.
Revolutionizing 3D.
In the future, Firefly aims to work wonders with 3D. The program will turn simple 3D compositions into photorealistic images and quickly create new styles and variations of 3D objects.
Instant building blocks for creativity.
Firefly aims to enable users to create custom vectors, brushes, and textures by typing a few words or even drawing a simple sketch. Additionally, users can edit their creations using familiar tools.
Simplified and stunning video edits.
Firefly is exploring text-based video editing to make it easier for users to change the mood, atmosphere, or even the weather in their videos. Users can describe what they want, and Firefly will change the colors and settings to match.
Unique content creation for everyone.
Users can create original and distinctive posters, banners, social media posts, and more with a simple text prompt. Additionally, Adobe Firefly generative AI will enable users to upload a mood board to generate completely customizable content.
Good to know: MidJourney: An AI Tool redefining Image Creation for Illustrators or is MidJourney the death knell for Illustrators?
Copyright concerns and biases
Adobe aims to use AI responsibly, and addressed two crucial issues with generative AI: copyright concerns and biases.
Copyright is a particularly challenging issue for generative AI models. For instance, StabilityAI, the creator of Stable Diffusion, is currently facing a lawsuit from artists and Getty Photos for using their images to train Stable Diffusion without obtaining a license.
To avoid such copyright problems, Adobe trained Firefly on hundreds of millions of Adobe Stock images, as well as openly licensed and public domain content. This approach protects creators from potential copyright issues, particularly if they intend to use generated content for commercial purposes.
Firefly doesn’t automatically use any personal content from Creative Cloud subscribers for training purposes. However, content from Adobe Stock contributors may be included in the Firefly training dataset, as per the Stock Contributor license agreements. It’s worth noting that the first model of Firefly did not use any content from Behance for training.
Adobe has addressed potential biases in its training data by intentionally generating diverse images of individuals of different ages, genders, and ethnicities. Adobe has proactively dealt with this issue to avoid perpetuating biases in the data. Of course, users can still direct the AI to generate specific content, but when left to its own devices, it should produce unbiased results.
Adobe’s approach to generative AI
At Adobe believe in developing creative generative AI with creators at the forefront. Their goal is to provide creators with the tools they need to succeed, both creatively and practically.
Enhancing creativity with Firefly.
Their vision for Firefly is to help individuals expand their natural creativity. As an integrated model within AI Adobe products, Firefly will provide generative AI tools specifically designed for creative needs, use cases, and workflows.
Practical advantages for creators.
Once Firefly exits its beta phase, creators will have the option to use content generated by Firefly commercially. As Adobe Firefly generative AI evolves, Adobe promise to offer creators different models, each designed for different uses.
Setting the standard for responsibility.
Adobe is dedicated to ensuring that generative AI is used responsibly. Through initiatives like the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity, they are advocating for accountability, responsibility, and transparency in generative AI. They are also working towards a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content, wherever it is used, published, or stored.
Although Firefly Adobe AI is launching in beta, Adobe has ambitious plans. AI will transform the world, and Adobe aims to be a part of that transformation. Going forward, Adobe envisions a future where creators can train their AI models on their work, and where generative AIs seamlessly integrate across its full range of products. This would allow artists to generate assets within Photoshop or Illustrator, just as they would with any other image or block of text.
